What we do
RippleONics™ provides a Sales Enablement consulting service to help technology vendors accelerate their Solution Development, Sales Strategies and ensuing Go-to-Market programs through a Value Momentum Cycle of 3 interrelated parts:
Solution Development
Developing a solution strategy for a market is like playing chess. Before you move a piece, you first need to see the whole board. Pick the wrong piece and you may never recover the game. So it is with technology companies trying to maximise their market positions. Without seeing the whole board, it's easy to settle on an industry use case to go after, but are you maximising your value?
By recognising a range of potential use cases and solutions and identifying any interdependencies between them, you are by several magnitudes, better able to rank them and to devise a strategy where one solution can be placed advantageously to support the position of another solution - just like the pieces on a chess board. Building this approach into a solution factory facilitates a market rollout strategy that will elevate your competitive positioning immensely and increase your propensity to win.
We call this RippleONics™ Cascading Value.
Sales Field Readiness
Good companies arm their sales teams with customer positioning decks, solution briefs, whitepapers and sales battle-cards. Great companies build mindshare account warriors that can engage at a multi-dimensional level by aligning customer stakeholder objectives, solution value proposition messaging and perpetual business transformation programs to develop lasting vendor-customer partnerships - and with shared bottom line benefits.
Effective Sales Enablement Programs can sculpt your sales field and services teams into trusted advisers that perform at an effectiveness level that optimises your pipeline conversion rate.
We call this the RippleONics™ MindShare Warrior Way.
Go-To-Market
Winning in your market requires a blend of thought leadership, lead generation and customer interaction savviness to help differentiate your solutions and services to stand head and shoulders above the competition.
Generating revenue is one thing, but adding directly to the bottom line is the royal jelly of market engagement. Segment leaders know how to preserve a price premium for an exceptional product or service by boldly rejecting Price Discounting as a primary deal closing lever in favour of a Value Preservation approach. If the benefits are tangible, the price will be palatable.
We call this the RippleONics™ Market Advantage.